Mar 5, 2024
In this special live episode of My Simplified Life, host Michelle Glogovac is interviewed by KTLA’s Kirk Hawkins at Zibby's Bookshop in Santa Monica, CA. Michelle shares her journey from working in corporate aviation to becoming THE Podcast Matchmaker™, and the importance of sharing knowledge and experiences through podcasting.
What we’re talking about
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The importance of building relationships in business
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The concept of repurposing your content
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The need for self-promotion in a positive light
Building Relationships in Business
Michelle emphasizes the importance of building relationships in business. Whether in the aviation industry or podcasting, her connections with her clients and hosts are the most rewarding part of her work. She believes understanding and sharing each other's stories can change the world by making education and knowledge more accessible.
Repurposing Your Content
Michelle introduces the concept of repurposing your content. According to her, a single podcast episode can be turned into multiple pieces of content, such as quotes, clips, and transcripts. This practice not only maximizes the value of each episode but also provides a steady stream of content for your audience.
Self-Promotion in a Positive Light
Michelle discusses the necessity of self-promotion, especially in the podcasting industry. She argues that self-promotion doesn't have to feel uncomfortable or 'gross.' Instead, it is about sharing your knowledge, celebrating your wins, and inspiring others. It's a way for others to see what's possible and celebrate your achievements.
LINKS MENTIONED
How To Get On Podcasts by Michelle Glogovac